Search engine giant Google will not be refused a leadership position in powering the next generation of the world wide web, supercharged by blockchain. Today, Google Cloud announces it has joined forces with Dapper Labs, a Canadian startup best known as the developer of the $680 million NBA Top Shot marketplace, to support and scale Dapper’s Flow blockchain. This summer, Dapper users conducted between 500,000 and one million transactions per week, and the NFT platform is the fourth largest by sales volume, according to industry data site Dapp Radar. Through the multi-year partnership, Google Cloud will act as a network operator, offering its infrastructure to help Flow scale. The Flow network already supports over 50 applications, including some of the most popular NFT collections such as NBA Top Shot and CryptoKitties, and now more than 2,000 developers building on Flow will be able to connect to Flow access nodes at lower latency through Google’s suite of cloud services, according to the press release shared with Forbes ahead of the announcement. While centralized servers powered by Amazon Web Services dominate about a third of the internet today, the worldwide web’s new blockchain-based implementation will run off a network of disparate computers scattered around the world, ranging from personal laptops to specialized cryptocurrency mining farms. During the transition to what is often called Web 3.0, this latest move positions Google to go after a chink in Amazon’s armor by branding itself as a developer-friendly alternative. Though Google doesn’t allow the actual process of mining cryptocurrency on its cloud services, according to vice president of Google Cloud North America, Janet Kennedy, developers will be able to choose which regions power their platforms, based on the energy consumption of that region.“It's really about helping them with rapid and sustainable growth,” says Kennedy. “Blockchain technology is becoming more and more mainstream. So companies like Dapper need scalable, secure infrastructure to grow their business, and even more importantly, support their networks.”While node operators are free to use any hardware, including that of Google’s nemesis, Amazon Web Services, Google has streamlined the process to make it easier for Flow developers to integrate with its software, says the company’s chief executive Roham Gharegozlou.“What you're seeing on blockchain today is the iPhone moment where consumers are starting to understand what's going on,” Gharegozlou says. “There's tons of opportunity to build everything from the Flappy Bird to the Angry Bird of Flow and just blockchain in general.”Dapper is undeniably among those most successful at capitalizing on that opportunity. The Vancouver, Canada-based blockchain entertainment company, reportedly valued at $7.
All data is taken from the source: http://forbes.com
Article Link: https://www.forbes.com/sites/michaeld...
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