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Forecasting Is Dead. The Future of Supply Chain Is Prescriptive AI
Is Your Supply Chain Still Running on Gut Instinct?
Despite billions in ERP and planning tools, 85% of global supply chains still suffer from chronic inefficiencies. This is because they rely on outdated forecasting models that crumble in the face of real-world complexity.
The world has changed—and so must our approach.
In my latest article for Business Leaders, I explore how machine learning is rapidly rewriting the rules of supply chain management. This isn’t about better guesses but better decisions made with precision, speed, and intelligence. The insights come from a recent consulting engagement with a leading global manufacturer, where we reimagined supply chain agility through Optimal Machine Learning (OML).

What’s different about OML?
While traditional ML chases prediction accuracy, OML goes straight to the source of value: decision-making. It processes live supply-and-demand data, integrates financial constraints, and adapts dynamically. It’s not about knowing what might happen—it’s about knowing what to do next.
Two global leaders are already seeing results:
• A semiconductor firm slashed outages and inventory chaos by embedding OML into spare parts planning.
• A VR electronics company used OML to sync thousands of retailers across continents, shrinking excess stock and missed sales.
These aren’t edge cases. They’re early signals of a broader movement.
Machine learning is no longer a buzzword.

It’s the foundation of the agile, resilient, intelligent supply chain. And for CIOs, COOs, and digital leaders, the opportunity is clear: Transform supply chain planning into a strategic weapon.
Three takeaways to guide the way:
1. Rethink forecasting—it’s time to optimise decisions, not just predict demand.
2. Break silos—fuse planning across sales, ops, and logistics with AI-led insights.
3. Focus on agility—measure responsiveness, not just efficiency.
The supply chain is no longer a back-office function. It’s a boardroom imperative.
Are you ready to turn your supply chain into your competitive edge? Let’s discuss. Please read the full article and share how your organisation is evolving its planning strategy.
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