With the year nearly a third over, the domestic box office is down 21 percent from last year, and last year’s box office stunk.
Box Office Mojo shows the 2024 domestic box office at $1.935 billion as of today, April 23. This same time last year, the domestic box office had grossed $2.449 billion.
Already, 2023 was considered a disappointment. Two full years out of the pandemic, the year still fell 16.2 percent behind 2019, the last full pre-pandemic year.
But this year is shaping up to be a full-blown catastrophe, and despite what the sycophants in the entertainment media tell you, it has nothing to do with the strike or the pandemic or weather or marketing or anything other than what the science tells us: people are falling out of love with the movies. People are rejecting the movies. After some seven years of woke garbage, gay sex, grooming, DEI, and the politicization of absolutely everything, by a margin of 2-to-1, Normal People say the movies are worse today than in past decades.
Last year was the year of Barbie, Super Mario Bros. Spider-Man: Across the Spider-Verse, Guardians of the Galaxy Vol. 3, Oppenheimer, The Flash, plus another Little Mermaid, another John Wick, another Indiana Jones, another Creed, another Mission: Impossible, another Hunger Games, another Fast and Furious, another Scream, another Transformers… Throw in some Pixar, two Marvels, two DC flicks, and Taylor Swift….
Check out one of my favorite authors here:
John Nolte’s first and last novel, Borrowed Time, is winning five-star raves from everyday readers.
https://www.amazon.com/Borrowed-Time-...
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