Social Selling on LinkedIn for B2B (How to) | Growing with LinkedIn Company Pages

You might have heard about 'social selling' in B2B marketing...

... you may have even tried it out yourself!

But if you didn't get the results you wanted, you need to check out this conversation with expert Michelle J Raymond.

She's a social selling and LinkedIn company pages expert.

Speaking of - is your LinkedIn Company page working for you?

Chances are, it’s not getting that much love. If it is, are you struggling with how to take it to the next level, while making sure you’re growing but not alienating potential customers?

How do you even build a genuine relationship anyway on LinkedIn? All you seem to see are sales pitches in DMs after some nondescript messages and ads from various brands.

Well that’s why we’re having Michelle Raymond join us this week on the podcast!

One of the cornerstones of any B2B marketing strategy, yet there’s a few things all of us are guilty of neglecting on LinkedIn.

Tune in for this week’s episode as Michelle runs us through some helpful guiding mindsets as well as practical details on how to go about building brands your employees are proud of, and relationships that are genuine and help deliver bottom line impact.

-----------------------------------------------------
SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybo...
SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/
GET the latest CONTENT: https://theb2bplaybook.com/
-----------------------------------------------------

00:00 Opening
04:30 What is Social Selling? Why is LinkedIn Great For It?
06:00 Building A Brand That Employees Are Proud Of
07:36 What can LinkedIn Pages & Social Media Do For Businesses?
10:53 Relationship Building Is Lots Of Basics Done Well Over Time
11:01 There's A Habits Piece To Social Brand Building
12:11 What Kind Of Businesses & Stage Of Business Is Social Selling Suited For?
12:48 Why Businesses Shouldn't Ignore LinkedIn Pages?
15:15 Illustration Of How Long The Social Selling Cycle Is
16:16 Michelle's Social Selling Strategy
17:57 What Goes Around, Comes Around - On LinkedIn Too
18:41 How To Approach DMs On LinkedIn
21:09 Where To Start Building Your LinkedIn Network?
22:18 The Biggest Spot Where People Are Falling Over: Nurture
23:13 Michelle's 321 Content Strategy For Company Pages
28:14 How To Get Buy-In For Good To Feel Posts?
30:19 How to Measure Success For LinkedIn Company Pages?
35:48 Start & Get Your Reps In With Company Pages Before Looking Beyond To Personal Brand
37:43 Measuring Success For Social Selling Strategies
39:22 Social Selling's Goal & Link To ABM
41:50 Engagement Pods & Why To Avoid Them
44:11 Quality Over Quantity Mindset
45:18 It's Going To Take Time!
46:50 It's not the algorithm that makes you successful...it's your nurturing

----------------------------------------------------

Are you a B2B marketer in a small team??

Need to bring in more revenue for your company (so sales and your boss loves you??)

Get the:
strategy
templates
tools

So you have everything you need to drive more revenue for you brand.

See why other b2b marketers like you love The B2B Incubator

Check out: https://theb2bincubator.com/

-----------------------------------------------------
S04 E84 - The B2B Playbook
-----------------------------------------------------
#b2b #b2bmarketing #linkedin #socialselling #digitalmarketing