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00:03 Importance and scope of marketing management
02:44 Marketing is a blend of art and science.
09:20 Marketing management involves creating value and facilitating exchanges.
11:52 Marketing of goods and services is essential for economic growth
17:28 Marketers need to be aware of consumer demand.
19:48 Multiple groups of connected markets with various customer groups
26:08 Value proposition is fulfilled through various channels.
29:08 Earned media is effective with high engagement and active response from consumers.
34:29 Understanding marketing environment components for strategic planning is crucial.
37:40 Mobiles are rapidly growing in India with over 500 million phones recently
42:44 Marketing 3.0 emphasizes ethical and social responsibility in marketing.
44:56 Marketing 3.0 emphasizes on values and sustainability.
50:25 Consumers reject marketing but can be tolerant to online messages
53:04 Companies can utilize various marketing strategies to reach and understand their customers.
58:18 Coca-Cola is adapting marketing strategies to include digital components and focus on consumer engagement beyond visual impressions.
1:00:36 Coca-Cola focuses on innovation and brand accountability.
1:05:07 Marketing concept focuses on meeting customer needs and creating superior customer value
1:07:33 Marketing encompasses the product, customer needs, and holistic approach.
1:12:19 Importance of well-trained sales force and service organization in understanding and benefiting customers
1:14:40 Marketing is successful when all departments work together to achieve customer goals.
1:19:20 Focus on customer satisfaction and inter-departmental alignment in airline marketing
1:21:55 Marketing orientation focuses on customer needs for organizational harmony.
1:26:39 Holistic Marketing focuses on achieving multiple company objectives through combined marketing efforts
1:29:09 Developing marketing plans for Atlas cameras
1:33:45 Marketing is at the heart of the program
1:36:03 Marketing involves creating and delivering customer value through various processes.
1:40:44 Nike's successful marketing strategy with Michael Jordan as spokesperson.
1:43:03 Nike's strategic marketing initiatives
1:50:02 Advertisements managed as assets for optimization