Скачать или смотреть Targeting Engaged Shoppers with Facebook Ads

Sounds obvious, doesn't it? But how do you find Engaged Shoppers on Facebook and Instagram?

​"Engaged Shoppers" is actually a behaviour you can target when creating an audience.

Facebook/Meta defines Engaged Shoppers as:

People who have clicked on the call-to-action button "Shop Now" in the past week.

This means these people have a history of clicking on shopping ads.

However, it is important to remember to combine this behaviour with other criteria when creating your audiences (unless you want a very broad audience).

For example, use it to narrow down an interest-based audience.

In the video, I selected "Sunglasses" as the interest I want to target. By clicking "Narrow Audience", I can ensure that I only target people interested in Sunglasses AND classified as Engaged Shoppers by Facebook.
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This strategy is especially beneficial when you have a very large, interest-based, target audience.

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