Can Winemaking be profitable?

CAN WINEMAKING BE PROFITABLE?
The Tuscan dream of a former Milan banker

Discover with me and my co-host Mark Norman, the extraordinary story of a man from Milan who left a successful banking career to pursue his dream in Tuscany.

The challenging story of Carlo Parenti, who left everything behind to purchase land in Suvereto and build his winery from the ground up. This is not a tale of a company born from inheritance or family legacy, but of a dream fueled by immense enthusiasm and determination, despite facing numerous obstacles along the way. Choosing to make biodynamic wines, on top of it!

During the event, we will explore:

The transformation from banker to winemaker
The difficulties encountered along the journey
The economic and financial strategies adopted to make this dream sustainable
How passion can transform into a profitable enterprise

Join us to discover how making wine in Tuscany can become not only a fascinating adventure but also a profitable one. Don’t miss this unique opportunity to hear a story of courage, determination, and success!