Скачать или смотреть Getting investment and understanding funding methods

What can you learn from someone who was co-founder of a £5b company and an entrepreneur, author and media specialist about raising money?

Jamie Urquhart and Margaret Heffernan speak at Enterprise Tuesday on 8 February 2011, on the topic of getting investment but do not rehearse the usual lines of "have a plan, a pitch and the like...". Instead, they talk more about what drives investors, the criteria by which they are judged and assessed; and on what budding entrepreneurs need to do to get the business story line right and so pitch for funding to the right people in the right place at the right time. Jamie Urquhart transitioned from being a successful engineer, to becoming an entrepreneur and then a manager at ARM, a company he helped to found. He is now a business angel, venture capitalist, holds numerous Directorships and we are delighted to have him as one of our Entrepreneurs in Residence at the Centre for Entrepreneurial Learning. Margaret Heffernan is entrepreneur, CEO, writer and keynote speaker. Her latest book, Wilful Blindness: Why We Ignore the Obvious at Our Peril is now available.