Mark Ritson's 4-Step Marketing Strategy

When it comes to your strategy, nothing is more important than market research.

My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marketing Week. Mark sat down with me to share his principles for developing a marketing strategy and how to execute market research.

Mark dug into several fascinating tactics that I’d never heard before this interview. I know you’re going to gain a ton of value from this episode.

In this episode, you’ll learn:

The truth about Steve Jobs dislike for market research
Why your reputation can’t really be destroyed overnight
How nearly all marketers miss the key step in their strategy
The two most important questions to ask your customers
What mistake companies make when it comes to segmentation
How to decide which market you should be targeting
The surprising reason you have less competition than you think

Resources:

Marketing Week -- Weekly column by Mark Ritson
Survey Monkey
Byron Sharp Ehrenberg-Bass
The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by A.G. Lafley
Playing to Win: How Strategy Really Works Mini MBA in Marketing
Drayton Bird
Marketing Week
@markritson