Скачать или смотреть The Difference Between CEO Branding and Personal Branding

When it comes to establishing authority in your field, should you use Personal Branding or CEO Branding?

In this episode, you’ll learn how CEO branding and personal branding differ and which one you should consider building first.

KEY TAKEAWAYS COVERED IN THE PODCAST

● The parameters of CEO Branding
● Which strategy you should use to build your visibility
● How a strong personal brand lays the foundation for a successful business
● When to start using the press to validate your brand
● Why you must know your core values before building your brand

As always, I’d love to know what lightbulb moments you take away with you and what you think, so please feel free to connect with me on my social media!

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
If you have not gotten crystal clear on your values or the values of your business/company, it will confuse your audience and cloud your branding strategy.

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00:00 Intro
00:22 What exactly is personal branding?
01:30 The different element in CEO branding
02:30 The ultimate goal of CEO branding
03:25 Why CEO and person branding don't conflict
04:00 The importance of ethics in branding
05:00 The false "trap" of CEO branding
06:30 The H2H factor
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For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

For More Personal Branding Tips Check-Out:

✅ What is Personal Branding & Why You Should Care:
   • What is Personal Branding and Why You Shou...  

✅ 5 Easy Personal Branding YouTube Tips to Stand Out:
   • 5 Easy Personal Branding YouTube Tips to S...  

✅ Personal Brand Statement Examples & Tips to Create Your Own:    • Personal Brand Statement Examples & Tips t...  

✅ 10 Things You Need on Your Personal Brand Website:    • 10 Things You Need on Your Personal Brand ...  

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About Claire Bahn
Claire Bahn is the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve.

As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.

She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

She currently lives in Los Angeles with her husband and two adorable miniature pinschers named Beau and Trixie.

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