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As the iconic "Land of Smiles," Thailand offers a rich blend of culture, nature, and community-based offerings, creating a tapestry of meaningful travel experiences that empower local villages, preserve cultural traditions, and protect its delicate ecosystems. From wellness retreats grounded in sustainability to immersive experiences driven by its locals to outdoor excursions that preserve the country's ecological wonders, Thailand is embracing sustainability as a cornerstone of its future. 

In September 2025, Tourism Cares hosted its Global Meaningful Travel Summit in Thailand in partnership with the Tourism Authority of Thailand, bringing together industry leaders, community representatives, and changemakers to answer one defining question: How can tourism create deeper benefits for people and places? Over six days in Krabi and Bangkok, more than 40 participants came together to explore Thailand’s approach to community tourism and to collaborate on advancing sustainability across the global travel industry, turning inspiration into measurable action.

Meet some of Thailand's local changemakers and organizations, who are using tourism as a force for good in their communities.

Explore more about meaningful travel in Thailand by visiting: https://www.tourismcares.org/thailand