Losing small valuables like rings or earrings can be a real headache. That’s why Lion Latch, a colorful and secure plastic holder, was created. Designed by Texas teacher and coach Lerin Lockwood, this handy container clips easily to bags, water bottles, or keychains, keeping your jewelry safe.
Lerin came up with the idea after a softball accident bent her engagement ring and knocked out a stone. Frustrated, she designed and 3D-printed the first Lion Latch in 2015. Her friends and coworkers loved it, inspiring her to turn it into a business. Each holder costs just $1.50 to make, retails for $12.95, and even doubles as a promotional item with custom logos.
In 2021, Lerin pitched Lion Latch on Shark Tank, asking for a $150,000 investment for 15% ownership of her business, valuing it at $1 million. The Sharks admired her determination but didn’t offer a deal, doubting its scalability.
Lerin didn’t let this setback stop her. She embraced social media, growing to over 400,000 TikTok followers and racking up 25 million views. Sales soared, with 20,000 orders in just three months.
By 2024, Lion Latch had achieved $4 million in lifetime sales and moved to a larger headquarters.
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