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The History of Max Factor Cosmetics

Today we are covering the amazing, innovative, and creative brand history behind one of the most iconic makeup brands in the history of cosmetics - Max Factor! Join me, Popsicle Girl, as I do a body painting of a vintage Max Factor ad while we go through the years!

Chapters:
0:00 The Beginning of the Brand
1:15 Max Factor's Innovative Creation
1:35 Celebrity Connections
2:00 Color Harmony
2:30 The Term "Makeup"
3:14 Max Factor Brand Is Born
3:26 The Lipstick Tube
3:42 Water-proof Makeup
4:10 Panchromatic Makeup
5:10 First Ever Lip Gloss
5:43 TruColor + WWII
6:05 PanStik
6:26 First Ever Concealer
7:28 First Colorless Mascara
7:49 First 12 Hour Lipstick
8:27 Max Factor Relaunch
8:34 Final Max Factor Look


I am so excited to be kicking off this Beauty Brand History series about all of your favorite beauty brand's origins and I thought it was most appropriate to start with the brand that popularized the word "Makeup" in the mainstream!

Max Factor wasn't the first makeup brand ever, but they created some amazing beauty products such as collapsible lipstick and waterproof makeup! They truly helped pave the way for modern-day cosmetics!

I hope you all enjoyed this mini-timeline on Max Factor and if you want to learn more I provided links to all of my sources where you can see even more amazing things this brand has accomplished throughout time!

Let me know in the comments which brand history you want to see next!

Tune in every week for new tutorials, brand histories, and more! Uploading a new tutorial very soon, so keep your eyes peeled!

If you have any questions or tutorials you are dying to see comment below & let me know! Your suggestion just might show up as my next video!

♥ SOURCES ♥
→ https://www.beautylish.com/a/vxspr/th...
→ https://www.wsj.com/articles/SB124414...
→ https://nypost.com/2015/06/15/coty-in...
→ https://books.google.com/books?id=MdM...
→ http://www.maxfactor.com/
→ https://archive.org/details/maxfactor...
→ https://web.archive.org/web/201008242...
→ https://www.maxfactor.com/en-ae/our-b...
→ https://en.wikipedia.org/wiki/Max_Factor
→ https://en.wikipedia.org/wiki/Max_Fac....

♥ PRODUCTS ♥
→ NYX White Liquid Liner
→ Mehron Paradise IQ water-based paints
→ Mehron Makeup Brushes for water-based paints

♥ SOCIAL MEDIA ♥
→ Instagram   / popsiclegrl  
→ TikTok https://www.tiktok.com/@popsiclegirl?...
→ Facebook   / popsiclegirl  
→ Website http://www.popsiclegirl.com

♥ EDITING ♥
→ Adobe Premiere Pro
→ Adobe After Effects
→ TubeBuddy ( Promo Code: https://www.tubebuddy.com/PopsicleGirl )

♥ MUSIC ♥
––––––––––––––––––––––––––––––
This Feeling - Atch   / atch-music  
Creative Commons — Attribution 3.0 Unported — CC BY 3.0
Free Download / Stream: https://bit.ly/atch-this-feeling
Music promoted by Audio Library    • This Feeling – Atch (No Copyright Music)  
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#HistoryofMaxFactor #popsiclegirl #beautybrandhistory