Скачать или смотреть Are Quizzes the Future of Lead Gen? | How AI Is Powering the Next Marketing Revolution

From college startup to 8,000 paying customers, Josh Haynam has built one of the most enduring SaaS success stories in digital marketing. In this episode of Revenue Rascals, host Michelle Terpstra unpacks how Josh turned curiosity, psychology, and customer obsession into Interact: the quiz platform fueling over 100 million leads worldwide.

Josh shares how he built Interact from scratch, scaled it through market shifts, and created a business model that thrives without traditional direct sales. Together, he and Michelle dive into how AI is transforming quiz creation, why simplicity outperforms complexity in today’s digital landscape, and how understanding human behavior is still the most powerful growth strategy of all. Josh also opens up about losing 80% of his customers during 2020 and rebuilding the company through relentless focus on customer success and referrals, a comeback story every founder needs to hear.



Chapters
[Start] From Student Entrepreneur to SaaS Founder: Josh dives into how selling a small media site at UCLA inspired the creation of Interact.
06:40 AI, Simplicity, and the Future of Quiz Marketing: Josh breaks down how AI is reshaping quiz creation and why simplicity outperforms complexity.
18:50 The Psychology of Questions: Why People Want Answers: A deep dive into behavioral psychology: how great quiz design taps into emotion, trust, and self-identification.
27:50 Building Resilient Revenue in a SaaS World: Josh and Michelle explore customer obsession, reducing churn, and how 200+ customer calls a quarter helped Interact survive market shifts and thrive.
43:00 Comebacks, Contrarian Moves, and the Rascal Mindset: Josh shares the toughest years of his entrepreneurial journey, what kept him from giving up, and the one “rule of business” he broke that led to lasting success.


Links & Resources
Interact: https://ai.tryinteract.com/
Connect with Josh on LinkedIn:   / jhaynam  

Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need

Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle: https://docs.google.com/forms/d/e/1FA...

Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra: https://book.revenuerascals.com/michelle

Check out three ways Michelle and her team can support your path to predictable growth. https://michelleterpstra.com/workwithus/

Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com

Connect with Michelle:
MichelleTerpstra.com
LinkedIn:   / michellecuocoterpstra  
Instagram: https://www.instagram.com/themichelle...

Today’s Sponsor:
Jason Markk https://jasonmarkk.com/?srsltid=AfmBO...
Get 25% off with promo code: REVENUERASCALS

Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. 

Michelle Terpstra's Privacy Policy: https://michelleterpstra.com/privacy-...