Скачать или смотреть Brown-Forman on Social Intelligence: Supporting research initiatives

Brown-Forman's, Megan Haering, Consumer Targeting Analyst, talks about how Social Intelligence help support their research initiatives?

Transcript
We use social intelligence to support our research initiatives by really determining at the beginning of a project or any presentation that we're doing what layers we want to be able to add to this. Do we want quant, do we want qual, surveys, focus groups, interviews, and social media now can be a part of all of that. It's providing more meat around what we're already presenting. It's very complementary to all of the traditional research that we usually do, and it provides a really wholesome look of what's going on out there and what consumers feel about our brands and our marketing.