SALVATORE FERRAGAMO. The secret language of shoes |

A presentation by Luca Cottini, PhD
* The mission to make #shoes visible.
* The journey of a young #shoemaker from Campania to America
* Italian immigrants and American #shoemaking
* The immigrant's mindset. Rooted openness (from Boston to California)
* Shoemaking and the cinematographic industry. The first Ferragamo store in #hollywood
* Return to Italy. #florence and the crisis of the 1930s
* Limit and #creativity. How the wedge heel was invented. How the rainbow sandal launched Ferragamo's fame
* The postwar recognition by Neiman Marcus and the creation of the invisible shoe
* The shoemaker of #celebrities: Eva Peron, Audrey Hepburn, Marilyn Monroe, Sofia Loren
* A pioneer of the Italian #fashion project. From Florence to the world
* A living legacy. #ferragamo today

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