Rolls Royce Sweptail Official Video WOW! $12 Million Bespoke Rolls Royce Phantom 2018 CARJAM

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Concorso d’Eleganza at Villa d’Este May 2017, Rolls-Royce Motor Cars said, “Rolls-Royce Sweptail is a truly magnificent car. It exudes the romance of travel for its own sake, and immediately places ‘Sweptail’ in the pantheon of the world’s great intercontinental tourers. Rolls-Royce’s history as the world’s leading coachbuilder is at the very core of its identity as the world’s leading luxury brand. The arrival of Rolls-Royce Vision 100 103EX shone a light on the future of Rolls-Royce and ‘Sweptail’ is proof, today, that Rolls-Royce is at the pinnacle of coachbuilding. Exclusive Rolls-Royce coachbuilt bespoke masterpieces. At the same time we are looking into the resources which will allow us to offer this unique service to these discerning patrons of luxury.”
Through this commission, Rolls-Royce has proven once again to be the world’s leading luxury goods provider.
‘Rolls-Royce Sweptail’ – how the vision became the reality
“Sweptail is the automotive equivalent of Haute Couture,” comments Giles Taylor, Director of Design at Rolls-Royce Motor Cars. “It is a Rolls-Royce designed and hand-tailored to fit a specific customer. This customer came to the House of Rolls-Royce with an idea, shared in the creative process where we advised him on his cloth, and then we tailored that cloth to him. You might say we cut the cloth for the suit of clothes that he will be judged by.” Rolls-Royce Sweptail owner has not been revealed. We would guess the Rolls-Royce Sweptail price is around $13 million.
In 2013, Rolls-Royce was approached by one of its most valued customers with a very particular request. A connoisseur and collector of distinctive, one-off items including super-yachts and private aircraft, this gentleman came to Rolls-Royce to realise his vision of a one-off luxury motor car like no other.
Inspired by the beautiful coachbuilt Rolls-Royces of the 1920s and 1930s, the client’s desire was for a coachbuilt two seater coupé featuring a large panoramic glass roof. As a connoisseur of Rolls-Royces, he was inspired by many of his favourite cars from the marque’s golden era of the early 20th Century, as well as many classic and modern yachts.
‘Sweptail’ – A distinct vision
The ‘Sweptail’ is without question a Rolls-Royce that fits to the marque’s DNA. Its initial formality when seen from the front signals that this is one very different and distinct Rolls-Royce. One’s attention is first attracted by the confident and solid character of the front profile, centred on a new treatment of the iconic Rolls-Royce Pantheon grille. The largest of any modern era Rolls-Royce, the grille is milled from solid aluminium before being painstakingly polished by hand to a mirror finish. The periphery of the front face of ‘Sweptail’ is framed in brushed aluminium.
As one moves around to the side of ‘Sweptail’ one finds that it is the striking silhouette that defines its unique character. Flowing as they do from upright and formal frontal aspect, the lines of ‘Sweptail’ resolve into a sveltely elegant form. The scale and grandeur of this regal looking coupé is evident. From the leading edge of the windscreen, the roofline accelerates as it fires backwards towards the rear of the motor car, overshooting the boot lid edge to emphasise its length. The longer side window graphic and wide C-pillar finisher underscore the length and proportions of this more wondrous of conveyances.
The coup de gras of the rear is the ultimate homage to the world of racing yachts that inspired the client, with its raked stern. Seen directly from behind, the rear taper contrasts strongly with the front of the motor car, shaping a completely new perception of a dramatic Rolls-Royce Coupé.
Both the roof line as it tapers towards the centre line of the car, concluding in a ‘bullet-tip’ that houses the centre brake light, and the sweeping lower bumper area of the motor car, combine to create a greater feeling of elegance in motion.
And finishing off the uncluttered rear of this one-off motor car, is its identifier and registration number, 08. Two individual digits milled from ingots of aluminium and hand polished.
The grandeur, scale, flamboyance and drama of the 1925 Phantom I Round Door built by Jonckheere; the svelte tapering glasshouse, dramatic dash to axle proportion and up-sweep of the rear departure angle of the 1934 Phantom II Streamline Saloon by Park Ward; the elegantly falling waist-rail, swept tail coachwork of the 1934 Gurney Nutting Phantom II Two Door Light Saloon, and the flowing roofline, rising departure angle, and again the swept tail coachwork of the 1934 Park Ward 20/25 Limousine Coupé were all considered by today’s Rolls-Royce designers in the creation of this very distinctive motor car.