How to Optimize Amazon PPC Through Different Phases of Product's Lifecycle

In this session, you'll learn how to effectively adjust your Amazon PPC campaigns to match the various stages of your product's lifecycle. From the launching phase, where the focus is on building awareness and initial traction, to the scaling phase, aimed at expanding reach and increasing conversions, and finally to the profitability phase, which focuses on maximizing ROI and sustaining growth.

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🔶 Topics covered in the video:

➤ 00:00 Amazon PPC optimization
➤ 02:02 About the speakers
➤ 03:46 PPC strategy phases: Launch, Scale, and Profitability
➤ 06:53 Launch phase
➤ 08:22 Scaling phase
➤ 09:30 Profitability phase
➤ 10:23 Overview of the five main campaign types in PPC strategy
➤ 11:19 PPC structure
➤ 15:04 Ad campaign example
➤ 22:06 PPC launch phases
➤ 23:24 Optimization of PPC campaigns
➤ 29:36 Strategies for success with Amazon advertising
➤ 30:30 Pre-launch strategies, keyword research and product listing optimization
➤ 36:37 The launch phase, emphasizing conversion rates and sales velocity
➤ 40:28 Scaling strategies, campaign automation and day-parting
➤ 45:56 Profit phase optimization, controlling ad spend and sponsored ranking
➤ 53:50 Seller Fest Online VIP Package
➤ 55:54 Reseting an existing product listing
➤ 57:11 The impact of product listing quality on PPC success
➤ 01:02:06 ASIN variation recommendation
➤ 01:09:04 Inventory level considerations
➤ 01:11:58 PPC daily budget
➤ 01:14:32 Contact Vincenzo and George
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🔶 About GEORGE MERESSA

George started his PPC journey in 2009 working through most of the digital paid advertising platforms and focusing mainly on Google, Bing, Amazon. His company Clear Ads Ltd was started in 2011, since then his company has consulted and worked with over 1,000 advertisers. George now focuses mainly on helping Amazon Sellers through paid advertising through Seller Central, Amazon Vendor, and Amazon DSP.
👉 Visit Clear Ads Ltd: www.clearadsagency.com
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🔶 About VINCENZO TOSCANO

Today, as the visionary mind behind Ecomcy, Vincenzo stands as a beacon of expertise in the realm of e-commerce. Having empowered over 1000 brands, both domestic and international, he offers a wealth of knowledge and experience to those seeking to navigate the intricacies of online retail.
👉 Visit Eccomcy: www.myamazonguy.com
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💡 Useful links:

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🎤 ABOUT AUGUSTAS KLIGYS & ORANGE KLIK

Augustas Kligys, founder of Orange Klik Company, has been organizing virtual and in-person events for Amazon FBA sellers since 2016.

Orange Klik connects Amazon private label sellers with top industry experts to help elevate their online businesses. Whether you are a novice or an experienced seller, Orange Klik offers up-to-date tips and expert advice for all levels of sellers.

👉 Subscribe to the Orange Klik channel: https://oklik.co/subscribe
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.

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