Скачать или смотреть The Multiplier Effect: Doubling Revenue via Payroll Giving

Are you tired of the "hunting vs. farming" cycle of fundraising? While major checks and gala season are exciting, the true key to long-term sustainability lies in the quiet growth of payroll giving. According to the Giving USA 2025 report, corporate generosity is on the rise, and workplace-based donations are a leading driver of that growth.

In this episode of The Nonprofit Accelerator, host Josh breaks down a five-step checklist to help you stop "flying blind" and start building a predictable stream of monthly revenue. We discuss the importance of establishing a Platform Presence on major portals like Benevity and YourCause, and how to use employment intel to identify high-opportunity targets. By the end of this session, you’ll know how to turn simple paycheck deductions into a high-impact multiplier strategy that doubles your mission's reach.

What You Will Learn:
1. The Platform Presence: How to get listed on third-party portals to ensure you appear in corporate search results.
2. Employment Intel: Why adding an optional employer field to your forms is the single most important data move you can make.
3. Internal Marketing: Strategies for creating a dedicated landing page that makes enrollment feel "painless but powerful" for donors.
4. The Multiplier Strategy: How to educate donors on matching gift eligibility to triple the value of automated gifts.
5. Stewardship Circle: Tips for personalizing automated relationships to increase donor retention and long-term loyalty.

"Payroll giving is irrigation. It is that steady, slow drip of water that keeps the garden alive no matter what the weather is doing. It turns the price of lunch into a powerful, recurring engine for change."

Chapter Timestamps:
(00:00) Intro
(01:45) Giving USA 2025: The Rise of Corporate Giving
(03:10) Hunting vs. Farming: Why Predictable Revenue Win
(04:55) Strategy 1: The Platform Presence (Benevity, YourCause, etc.)
(07:20) Strategy 2: The Employment Intel Strategy (Data Collection)
(09:40) Strategy 3: Internal Marketing & Donor Visibility
(11:15) Strategy 4: The Multiplier Strategy (Matching Gifts)
(13:30) Strategy 5: The Stewardship Circle (Don’t Automate Relationships)
(15:45) The Scalability of Workplace Giving
(17:00) Weekly Challenge: Add the "Employer" Field