Скачать или смотреть Why Competing on Price Loses to Positioning for Value

Price wars devalue your brand and your business.

Positioning yourself as the lowest-cost provider might seem like a quick win, but it often costs you long-term growth and respect in the market.

Instead, be the brand that commands attention and loyalty by defining clear value beyond just the price tag.

Position with value by focusing on:

1️⃣ Clear promise: Define the problem you solve and why it matters.
2️⃣ Distinct differentiation: Show what you do that others cannot easily copy.
3️⃣ Proof of value: Use results, testimonials, and case studies to build trust.
4️⃣ Consistent experience: Align website, service, and delivery to your position.
5️⃣ Value-based pricing: Tie price to outcomes, not hours or features.
6️⃣ Scarcity and focus: Limit scope, specialise, and protect your flagship offer.

It’s not always about being the cheapest. Be the obvious choice worth paying for.

Position with purpose. Position for value. Position to be irreplaceable.

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