Скачать или смотреть Moz Rolls Out a ‘True’ Competitor Analysis Tool and New Metrics

Moz Rolls Out a ‘True’ Competitor Analysis Tool and New Metrics

Moz Rolls Out a ‘True’ Competitor Analysis Tool and New Metrics. This competitor analysis tool that can spot True Competitor to help businesses and digital marketers identify a website’s real competitors who are fighting to gain prominence on search engine result pages (SERPs). True Competitor is part of the research tools in Moz Pro. It was in beta before and supported U.S., Canada, U.K., and Australian markets.

Besides the tool, the search engine optimization (SEO) technology giant has also launched two new metrics — Rivalry and Overlap, as part of the release.

How True Competitor Works

The new competitor analysis SEO tool can identify up to 25 top SERP competitors.
The competing domains are listed in descending order by the new metrics, considering factors such as domain authority (DA), keyword volume, keyword overlap, ranking performance, and click-through rate (CTR) to identify competitors.
Moz Pro users can input the data to other tools in the suite for further analysis once the top competitors are identified.
For instance, Moz's Keyword Explorer can help identify keyword overlap and gaps.

True Competitor: https://analytics.moz.com/pro/competi...
Keyword Gap : https://analytics.moz.com/pro/competi...


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