K-Pop A&R talks about working with idols, freelancing vs SM, what makes K-Pop unique + more 👀

7 years of working in the K-Pop industry as both an A&R and producer has taught Michelle Cho a lot of things! In this video, she describes the behind-the-scenes process of how idols join producers in songwriting camps, her freelance vs label contract life, and answers other commonly asked questions about the K-Pop writing process!

🎵 Follow Michelle on her socials:
➡️ IG:   / michelle_mkcho  
➡️ YouTube:    • 본캐로 돌아온 음악하는 베짱이의 음악이야기  

🎵Interview by Umu:
➡️ Twitter:   / umucado  
➡️ IG:   / umucado  
➡️ Business email: [email protected]

🎵Video edited by Colton Burge:
➡️ YouTube:    / maninbackground  
➡️ Twitter:   / lazyacedia  
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▶️ Watch more of our interviews with K-Pop artists & songwriters here:    • ALL of ReacttotheK's K-Pop Interviews  
➡️ Help us make more videos like this by supporting us on Patreon:   / reacttothek  
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0:00 Who is Michelle Cho?
0:49 A&R vs Songwriter (Andrew Choi shout out)
3:02 TAEMIN's Danger
4:20 TAEMIN's Press Your Number
4:48 Produce X 101
5:43 Working with idols
6:25 Jonghyun, Amber, BoA, Henry
7:45 How idols join songwriting sessions
9:10 Seventeen Habit
9:56 Michelle's common A&R comments
10:56 Differences between K-Pop + Western Pop
13:58 Contractor at label vs freelancer (X1, Lee Jin Ah)
17:24 Growth of idol/experimentation with sound (Henry Lau)
18:27 Lessons learned as an A&R and producer
20:19 pun haha
20:27 Where you can follow Michelle!