Скачать или смотреть 62 Jeffrey Gitomer Little Red Book of Selling

Jeffrey Gitomer's Little Red Book of Selling asserts that customers prefer buying over being sold, and a salesperson's primary role is to cultivate an environment where purchasing is desired. The book outlines 12.5 principles focusing on understanding customer motivations, building trust and relationships, providing value, and mastering sales fundamentals such as networking, effective questioning, and the use of humor. Gitomer emphasizes personal branding, continuous learning, and a positive mindset as crucial for long-term sales success. Ultimately, the book aims to shift the salesperson's focus from pushing products to creating lasting customer connections based on mutual benefit.