Скачать или смотреть Outside-the-box Automation and Optimization Ideas with Joe Lannen - Honest Ecommerce Ep. 37

Joe Lannen is the founder of Speed Boostr, the Shopify optimization and development agency. He is an experienced web developer, Ecommerce entrepreneur and app developer.

This week on our podcast, we talk to him about Shopify site optimization, how store owners can make sure tools aren’t misleading them, and automation tactics for Shopify.

In This Conversation We Discuss:

[00:00] Intro
[01:19] Frequently Asked Questions from store owners
[01:47] History of Speed Boostr
[02:50] Content is king for any business
[03:20] Does Google PageSpeed matter?
[03:57] Tools for measuring optimization
[04:44] General tools vs platform type tools
[05:54] The truth about Google PageSpeed Insights for Shopify
[06:38] Google doesn’t take into consideration that the website is an Ecommerce site
[07:40] Fixing the warning from Google PSI will be expensive and can cause glitches
[08:50] Best practices can sometimes not be applicable to your use case
[09:20] Shopify Analyzer by Speed Boostr, the specific tool for Shopify optimization
[10:22] Optimizations that Shopify store owners should be doing for faster loads
[11:05] Shopify Image Optimization
[11:16] SpeedBoostr’s Complete Guide to Shopify Optimization
[11:45] Shopify Apps: Only use what you really need
[13:10] Proper App Removal
[14:12] Single hero image vs image sliders
[15:32] AB-Test your image performance
[15:50] Use case for Google PSI
[16:27] Best practices for image file sizes
[17:00] Image compression
[19:03] Image file types
[19:26] Balance between image file size and image quality
[19:55] Tools to compress images
[20:45] Chase’s take on optimizing Shopify Apps
[21:53] Hard coding app features vs installing apps
[22:41] Redundant Shopify apps
[23:30] More Shopify Performance Optimization tips
[25:43] Sponsor: https://www.simplr.ai/honest
[26:30] Shopify Automation
[27:35] Joe’s fave email automation tactics
[28:05] The benefits of automated marketing
[28:33] Klaviyo for automated emails
[29:21] ConvertKit for B2B
[29:42] Joe’s goal for automated marketing campaigns
[30:00] Chase’s take on email automation
[30:15] Klaviyo pronunciation
[30:56] Electric Eye’s Klaviyo birthday flow
[31:26] Joe’s outside-the-box automated email flows
[32:58] More automated email flows from Chase
[33:55] More automation tactics, aside from email
[34:06] Affiliate program
[34:35] Automated fulfillment
[35:11] IFTTT for Instagram
[37:01] Automated use cases for reviews
[38:24] Shoelace for automated retargeting
[40:04] Joe’s advice for fellow Ecommerce entrepreneurs

Resources:

Learn more at https://speedboostr.com/
Speed Boostr’s Shopify Analyzer App http://analyze.speedboostr.com/

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Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit https://honestecommerce.com/ for more information.

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