Скачать или смотреть From developing a game to building the brand - Kristina Truvaleva Director BizDev, ZeptoLab

As presented at Israel Mobile Summit LIVE 2021:
www.israelmobilesummit.com

For this talk I'll share the origin story of Zeptolab and Cut the Rope game which grew into an Evergreen mobile title and cross media global brand. I'll share how the company's strategy adapted to Cut the Rope's meteoric growth. The quick, big changes we had to make with the success of the game as well as the structural changes required to manage a brand—something few game studios are built or prepared for in their early days. Thanks to this work over the past 11 years, Zeptolab and the Cut the Rope franchise are universally known and respected for quality and innovation inside and outside games. The talk will explain how these past efforts laid the groundwork and culminated in Zeptolab Green. Zeptolab Green is a significant, concerted investment from Zeptolab focused solely on Om Nom & Cut the Rope Franchise. Based on ZeptoLab's experience I'll share insights about the difficulties we faced while executing this, how a brand affects - in ways good and challenging - the game development business, and multiple initiatives which we tried along the way to success.