This week we are focusing on what drives growth in your Aesthetic practice and how to harness the power of systems, scale, technology, and digital marketing. We are joined by serial entrepreneur and aesthetic industry veteran, Cameron Hemphill, CEO of Growth99. Their focus as a company is on scaling your business through effective digital marketing and marketing automation strategies.
As the medspa landscape continues to change, with new technologies emerging and private equity taking an increasing interest, we talk about the gaps that are starting to showing in the industry. Patient perception is changing, so our businesses must change, too. Cameron’s company is known for building beautiful websites, and in his own words, the website is like a second location and the BEST place to start. It should be invested in and cared about to the same degree as a physical practice- a good website drives everything else you’ll need in your digital strategy. From there, Cameron reiterates that it’s about building a strong tech stack to handle your data exchange between your CRM, EMR, Ads, Social, etc. With disparate systems, it’s nearly impossible to scale!
Some of our Favorite Takeaways with Cameron:
1. The Evolution of the Medspa Industry: Cameron provides an overview of how the industry has shifted, highlighting the introduction of private equity and new weight loss treatments and discussing the importance of staying informed and adaptable.
2. The Importance of Technology and Systems: We take a deep dive into the role of technology in scaling a medical practice. You need a customer relationship management (CRM) platform that can handle marketing automation and social media. Cameron talks about his own journey at G99 from offering managed services to developing a successful SaaS model so practices can manage their operations more independently and
efficiently.
3. The Gap in Utilization & Knowledge: Our discussion uncovers a common issue where practices invest in technology but fail to leverage its full potential- as a software vendor we want you to use it all! What are you missing? How does that impact the practice? Your tech stack is only as strong as your use of your tools!
4. Building and Leveraging a Digital Presence: We talk about what your website really needs- It’s a way to collect data, enable online booking capabilities, and convert visitors into clients. It’s about strong SEO, easy functionality, and a strategy that connects to your ads, local SEO, social and more.
5. Running a Successful Business: Cameron has decades of experience as a successful tech entrepreneur. He shares the lessons he’s learned and the blueprint for scale: SOPs, connected systems, a highly educated staff, and a dedication to clients.
Some Key Takeaways for Medspa Owners:
Embrace technology and systems to scale your practice
effectivelyFully utilize the tools and platforms you invest in to
enhance your operational efficiencyPay attention to your digital presence, ensuring the website serves as an active tool for growth and client engagementContinuously educate yourself and your team on the
latest industry trends and technologiesRemember, success in the medspa industry requires a balance between being a skilled practitioner and a savvy business owner
Building Your Tech Stack to Scale offers a comprehensive guide for medspa owners and injectors looking to navigate the complexities of the industry while also building beautiful websites, effective digital content and collecting data at every stage. Cameron is one of the leading voices in digital marketing in our industry, and his advice is incredibly valuable! This is one episode you MUST listen to and then GO take action- it’s packed full of impactful strategies to build systems and successfully. scale.
Aesthetic Record is a HIPAA-compliant Electronic Medical Records (EMR) system and complete Practice Management solution created for Medical Spas, Dermatology, Plastic Surgery and Wellness Clinics. We integrate full charting capabilities with HIPAA-compliant, fully integrated Telehealth, high-quality before and after photos and videos, complete point-of-sale transacting, full online booking, inventory & supply chain management, patient loyalty administration, 3rd-Party CRM integration and end-to-end key performance indicator (KPI) reporting.
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