Скачать или смотреть WTF is Brand-Led Growth? | Growth Marketing with Razum ft. Renuka Dudeja, Ex-CMO of Clove Dental

Brand-led growth is a term that's thrown around a lot in the business world, but what does it truly mean? In this episode of The Mastermind Podcast™, we unpack the layers of brand-led growth and explore why it’s essential for building lasting connections with customers.

And who better to guide us through this than Renuka Dudeja, former CMO of Clove Dental, in a conversation with Razum Rajan. Together, they dive into the fundamentals of brand-led growth, the importance of emotional connection, and how focusing on brand can be a powerful driver of sustainable growth.

Ever wondered how top brands like Apple, Nike, and Harley-Davidson create such powerful connections with their audiences? 

What is Branding?
WTF is Brand-Led Growth?Why is branding more than logos and promises?
Real-world examples of brands that nailed their identity
Tips for crafting a brand that resonates with your customers
How to create a brand that builds trust and loyalty?

About Renuka Dudeja

Renuka Dudeja is a seasoned marketing strategist and business leader with extensive experience in driving growth for both established organizations and emerging startups. Over the course of 24 years, Renuka has built a reputation for transforming brands, leading large-scale marketing campaigns, and spearheading innovative product launches across multiple industries, including healthcare, consumer goods, and digital technology. As a key player in Clove Dental’s remarkable expansion, Renuka played a critical role in growing the company from 300+ clinics to over 520 across the country, solidifying its position as India’s largest chain of dental care facilities. Additionally, she has been instrumental in rebranding and launching multiple D2C brands, including Whistle—a breakthrough cosmetic brand offering invisible aligners, and a premium line of daily oral care products.

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