CXL Online Course: Intro to Product Marketing

Introduction to product marketing.


Learn the fundamentals of product marketing. Make smarter decisions and deliver results.

After taking this course you’ll…


🔴 Be able to clearly explain what product marketing is, what it isn’t, and how it contributes to the overall go-to-market success of every B2B organization.


🔴 Develop the right product marketing success metrics and KPIs (hint: these will change over time as your company matures and team grows).


🔴 Understand the various functions that product marketing serves, and how, so you can build your voice and value.


🔴 Know how to measure product marketing effectiveness and demonstrate value to your boss and stakeholders.

Link to course: https://cxl.com/institute/online-cour...

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