Personal Branding

Branding is important in the corporate world and your personal career. In this session, Professor Marchese will show you how to use the branding tools he learned in his 30 year corporate career to help you develop and market your own personal brand. Learn how to use tools such as mission statements, SMART goals, positioning, brand identity and developing the marketing mix. You will walk away from the session with a preview of some of the concepts you will study in the MBA Program as well as some new tools you can immediately put to use in your own personal career.

Presented By Tom Marchese, Associate Professor of Instruction in Marketing; Director, Professional Master of Business Administration (PMBA); Associate Director, COB Honors

Ohio University College of Business 2023