Should marketing appeal to the heart, mind or experience first?

Описание к видео Should marketing appeal to the heart, mind or experience first?

While most advertisers agree that affect, cognition and past experiences with a brand are critical components of an ad campaign, there’s debate about the order in which these mindsets should be triggered. Should consumers be asked to think and then feel, or vice versa? And which element has the strongest effect on driving sales? Research by Albert Valenti lays out the ground rules.

More information at: https://bit.ly/3WCNc6z

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