What is sustainable design? | Matteo Ward | TEDxArchivorum

Matteo Ward is the CEO and co-founder of WRÅD, the innovative start-up and design company dedicated to sustainable innovation and social change. In this talk, Matteo poses a fundamental question: What is sustainable design? Starting from this point, he explores the values and meanings of responsible design; he shows how fashion is able to address our needs and still limit waste.
Matteo Ward studied International Economics at Bocconi University and Business Sustainability at Cambridge. He is the CEO and co-founder of WRÅD, the innovative start-up and design company dedicated to sustainable innovation and social change. Prior to WRÅD, he pursued a 6-year career with Abercrombie and Fitch, where he covered the roles of Senior Manager and co-chair of the A&F Global Diversity and Inclusion Council. Matteo is also a member of Fashion Revolution Italia, and is considered a public speaker of international acclaim (UNECE, TED, WIRED). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx