Planning for the future of PPC automation | PPC Town Hall 26

Every day, Google puts more roadblocks in front of PPC marketers.

You need to be ready to jump these hurdles from the most influential entity in search advertising. We speak to two clever and shrewd PPC experts on what the next phase of search marketing and automation could look like.

This panel covers:
• Managing accounts with less access to search terms data
• Finding the geo data that Google removed from its system in September 2020
• Optimizing ads now that Google has de-prioritized Expanded Text Ads
• Other data-limiting changes to be expected from Google in 2021
• How to keep your PPC career alive when Google seems to be automating it all

Our expert guests:
• Martin Röttgerding, Bloofusion
• Brady Cramm, Directive Consulting

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