Скачать или смотреть IMC Live: How Gorilla 76 uses and thinks about generative AI

Generative AI is here to stay – but why does it feel like all the best use cases are being gatekept?

Maybe we’re asking the wrong question. Instead of chasing someone else’s “perfect” workflow, the real value of AI comes from learning how to build your own.

In this session, Gorilla 76 strategists and writers will pull back the curtain on three of their go-to AI use cases: the thought partner, the detective and the executioner. You’ll see exactly how they use AI to think, research and create more effectively. And you’ll learn how to adapt those same principles to your own work.

Be ready for a screen-share on this one.


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🎟 Industrial Marketing Summit — March 3–5, 2026 • Austin, Texas
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NEXT IMC LIVE

🗓 December 18, 2025 — “Flash or foundation? What 2025 taught us about B2B marketing”

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ABOUT IMC LIVE

IMC Live is the interactive webinar series from the Industrial Marketing Collective — created for marketers at manufacturing companies. Each session is designed to help you connect with peers, sharpen your skills, and drive measurable results in your work.

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