Скачать или смотреть How the Shop App + Tapcart Mobile Apps Complement Each Other

How do Shopify’s Shop App and merchant-owned mobile apps differ? And how do they work together?

Kalon Stephen (Shopify) and Sahand Barati explain how these two mobile experiences serve distinct but connected purposes in a high-performing mobile strategy.

The Shop App is a marketplace-style destination powered by Shopify. It’s ideal for discovery, order tracking, and Shop Pay-powered purchases across multiple brands.

Branded mobile apps, like those built with Tapcart, offer a fully owned and immersive experience. They allow brands to deliver personalized, curated shopping journeys without competing for attention. This is where engagement, loyalty, and LTV are built.

Together, they form a mobile ecosystem where discovery and convenience meet deeper, high-retention experiences.