Скачать или смотреть Senses Sell : Ep 2

Welcome to ‘Sense Sells,’ a podcast where we unravel the fascinating layers of sensory marketing in apparel and accessories retail. From the allure of high-end boutiques to the digital tactics of e-commerce, we’ll uncover the strategic and enchanting ways brands connect with your senses to transform how you shop. Join us on this sensory journey and learn the secrets behind the charm of your favourite store!

In this engaging episode, we delve into the captivating realm of sensory marketing and its pivotal role in shaping consumer behavior. We explore the dynamic transition from virtual brands to physical stores, unveiling the strategies that make it possible for digital-first brands. Also discussed, how sensory elements, such as touch, sound, and sight, influence consumers’ emotions and brand loyalty online, and how these experiences seamlessly merge into the brick-and-mortar space. Valuable insights from various studies and practical experiences into the psychology of sensory marketing and the art of crafting a memorable in-store experience was discussed as well. Join us to uncover the transformative power of sensory marketing and its impact on today’s retail landscape

#iima #podcast #sensorymarketing #marketingpodcast #sensory #retailexperience . #india #cricket #match #matchcricket