Video Retargeting Strategy | How To Retarget Website Visitors

Buy my book today! http://bit.ly/bestbrandingbook
Check out my Podcast: https://anchor.fm/caffeinated-content
Contact me: http://www.edwindearborn.com/contact/
Connect with me on LinkedIn:   / edwindearborn  
​
Video Retargeting Strategy | How To Retarget Website Visitors

A lot of small businesses are getting good results advertising on Facebook want to know if they can do something similar on YouTube with the Google Display Network. The answer, for the most part, is yes. (Remember that Google owns YouTube.) Businesses usually want to do both YouTube and Facebook ads.

Compared to Facebook, YouTube advertising has advantages. Facebook counts a video view after three seconds, whereas YouTube counts a video view after someone has watched for longer. With YouTube, a view counts after 30 seconds or the length of the video if it’s shorter (like a 15-second ad). That longer view time is a better measure of whether someone is engaged with the video.

Plus, YouTube is expanding the ways you can target viewers. With in-market audiences, you can target people who are in the market for a particular type of product. For instance, if you work in the skincare business, you can choose people whose search patterns indicate they’re in the market for skincare products or services.

With affinity audiences, you can target someone who’s into travel, food, or something else. And one of the best options is the ability to target someone based on their search behavior because YouTube is the number-two search engine (behind Google). Search behavior offers great insight.

YouTube Retargeting Options

When most people think about remarketing or retargeting, they think about reaching someone who has been to their site but didn’t convert by buying a product, downloading a guide, or taking another desired action. When you remarket to this audience on YouTube, you run an ad only to those users, remind them of your offerings, and try to get them back. You might even give them a discount or coupon.

Benefits
Improved ROI: Advertisers who use remarketing on YouTube have improved their return on investment (ROI) by showing video ads to people interested in their product or service.

Best practices
Make the most of your video remarketing lists by exploring these features:

Various ad formats: Build and target your remarketing campaign with video ads and other creative formats (text, image, and rich media ads on the Google Display Network).

Engage mobile customers: Use square and vertical videos to engage mobile customers on the YouTube app. Learn more

Detailed reports: Optimize your remarketing campaign based on performance metrics. For example, raise bids on specific topics or channels that generate the greatest ad response.

Ease of use: Easily create, manage, and target your remarketing lists.
Custom audiences: Customize your targeting by combining your remarketing lists. For example, you can reach audiences who viewed your movie trailer but haven’t yet viewed your ad promoting the DVD release.

Broader scope: With YouTube's vast network, your video ad can reach potential customers on your remarketing list.

Efficient pricing: The Google Ads auction model offers competitive rates that meet your target ROI. With CPV bidding, you'll pay for video views and other video interactions, such as clicks on the call-to-action overlays (CTAs), cards, and companion banners.

Flexibility: Website remarketing (also known as "remessaging" or "retargeting") is based on visitors' actions on a website. You can remarket based on actions specific to your YouTube videos, including when viewers like, dislike, comment on, and share your video.