Скачать или смотреть AWS re:Invent 2025 - Rapidly accelerate product development and launches with AI (IND383)

Consumer expectations are rapidly evolving, requiring brands and retailers to develop and launch innovative, new products quickly. In this session, you’ll learn how to use artificial intelligence (AI) to accelerate prototype development, create compelling content, and rapidly scale product launches, significantly reducing time-to-market and costs. VF Corporation will share how they are reinventing go-to-market with generative AI, embedding it across brands to accelerate product launches, streamline global content creation, and drive unprecedented speed, efficiency, and creativity. Fanatics Collectibles will showcase how they are using specialized AI agents to create engaging, high quality trading cards in minutes instead of days.

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