EP 10-Scaling E-commerce with personalisation and AI

In this episode of Growth Digger, Taran welcomes Gabriel Cam, co-founder of K&R Agency, to discuss the future of e-commerce growth. Specializing in fashion, cosmetics, and luxury brands, Gabriel shares insights into the evolving world of online retail, the power of AI-driven personalization, and the strategies behind DTC success. From SEO to advanced chatbots, learn how to drive retention and create meaningful customer relationships.

Key Highlights:

Gabriel’s success in scaling a shopping site from zero to over $1M in revenue through SEO.
The role of email, SMS, and WhatsApp in retention marketing.
Deploying AI-powered chatbots to replicate personalized in-store experiences.
Key advice for manufacturers and brands transitioning to direct-to-consumer models.
The future of hyper-personalized customer interactions driven by AI.