AMIRI SPRING-SUMMER 2025 RUNWAY SHOW | LIVE PERFORMANCE BY THE YUSSEF DAYES EXPERIENCE

An evolution of the AMIRI story, the next chapter in an unfolding narrative. For Spring-Summer
2025, Creative Director Mike Amiri’s Hollywood icons of Autumn-Winter come out into the daytime,
their wardrobes echoing a fusion of stagecraft and handcraft, of performance and pragmatism. A
fusion of modern male iconographies, examining contemporary modes of dress.


Music, always at the heart of AMIRI, frames an exploration of a wardrobe of today. Drawing
inspiration from the attire of mid-century Jazz and Big Band idols, pieces slide from the stage to
the street, casual staples twisted into a new form of men’s couture for these Hollywood
characters.

Tailoring is elongated, attenuated and languid, a relaxed ease reflective of a distinctly Californian
attitude, filtered through the glamour of a Hollywood lens. The signature jacket is double-breasted
with a generously proportioned dropped peak lapel, half-lined to soften the silhouette, but still
elegant in cut. Pants gently flare, a shape sliding between skate and suiting, open to perception.
Three-dimensional pinstripes lend these nonchalant shapes structure.

Inspired by a retrospective mood of mid-century Americana, imaginary vintage finds are
reengineered for now: print aloha shirts are embroidered with floral crystals, pale denims, woven
with a weft of sunshine yellow, are embellished with stars. The color palette of sun-bleached
Southern California pastels - blush, soft teal, faded neutrals - nods to nostalgia.

Embellishment refracts the spotlight, attracting attention. Shirts and scarves are hand-embroidered
with pinstripes of crystal to catch the light, alongside cross-hatches in beaded overchecks on
windowpane tailoring, and dégradé beading across tailoring, like a cinematic key-light fading down
the body.

Accessories underscore a dressed-up mood, with two-tone loafers and soft dress moccasins in
fine leather, the AMIRI MA emblem across the vamp in gold, while the AMIRI Drum bag translates a
snare drum into a gold-banded cross-body style, a guitar pick forming the clasp closure. An
archive classic, it is updated for Spring-Summer 2025 in a new two-tone MA-debossed leather.

Just as music is always at the center of the AMIRI story, it is center-stage at the show - carpeted in
the MA Quad monogram, a raised bandstand in the Jardin des Plantes serves as a podium for
performance by producer, composer and drummer Yussef Dayes. Jazz in the parc, his one-off live
performance en plein air is the perfect context for this collection, an ode to star power in the
everyday.