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The USEK Communications Office has been through a complete restructuring process in May 2009 regarding its structure as well as its mission.

An experienced highly qualified personnel in the fields of strategic marketing, advertising and graphic design has complemented therefore the existing staff to provide USEK with competent and independent services, open to the world of modern communication.

Structured as a full fledged communications agency, the new Office provides USEK since May 2009 with real marketing materials, as an institution as well as to its academic and administrative units.

Since its restructuring, including a renewal of the University's communication strategy, several far-reaching projects have been accomplished, notably the creation of a new brand identity, the graphic charter which results and their spreading across local, regional and international medias, allowing the USEK image to regain a prominent place on the local, regional and international chessboards of academic institutions.

The mission of the Communications Office has been also revised to dispense services of its own, allowing thus the Office to concentrate on real objectives, those of marketing, advertising, in short of communication in its most global meaning.

This mission meets several objectives:
Promoting the USEK brand image in its local, regional and international contexts
Promoting the brand image of the USEK academic and administrative units as an inseparable part of the University's image
Promoting the USEK brand image among students, allowing them thus to proudly have a feeling of belonging to a modern institution which provides educational programs worthy of high level local, regional and international universities.
The Communications Office is responsible for the following activities:
Ensuring advertising and media covering of the USEK events
Production, development, management and dissemination of internal and external promotional materials as well as materials related to the covered events
Follow up with the different suppliers
Negotiations, media planning and purchase of advertising spaces
Collaboration to the preparation of the USEK official publications (including newsletters, directories, USEK leaflets, leaflets of Faculties/Institutes etc.), a collaboration which consists in ensuring the correct implementation of the USEK new graphic identity. Visit our website and Connect with us on our social media pages:
http://www.usek.edu.lb
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