Saunders' Research Onion Model: Simple Explanation + Examples (Research Methodology 101 Lecture)

Learn about the six layers of Saunders' 2007 "research onion", a useful model to help you flesh out your research methodology and design choices. David Phair (PhD) and Kerryn Warren (PhD) explain what the research onion is all about, layer by layer, sharing loads of examples along the way.

Overview: Saunder's Research Onion Model
00:00 Intro and overview
01:05 What is Saunder's research onion?
03:17 Layer 1: Research philosophy
09:37 Layer 2: Research approach
10:02 Inductive & deductive approaches
12:40 Qualitative and quantitative approach
16:07 Layer 3: Research strategy
17:15 Experimental research strategy
19:17 Descriptive research strategy
20:09 Action research strategy
21:33 Grounded theory research strategy
23:07 Layer 4: Research choices
28:46 Layer 5: Time horizon
32:46 Layer 6: Techniques & procedures
36:36 Recap and wrap-up

KEY RESOURCES:

FREE TEMPLATE: Methodology Chapter - https://bit.ly/3O9BGLs
FREE WEBINAR: Research Methodology Basics - https://bit.ly/3ObFMCR
ONLINE COURSE: Research Methodology Bootcamp - https://bit.ly/3NOV2nM
1-ON-1 COACHING: Free Consultation - https://bit.ly/3OmgoKR

ADDITIONAL RESOURCES:

Research philosophy & paradigms - https://gradcoach.com/research-philos...
Qualitative vs quantitative approaches - https://gradcoach.com/choose-research...
Research design options (qualitative and quantitative) - https://gradcoach.com/research-design/
Sampling methods - https://gradcoach.com/sampling-methods/
Qualitative analysis methods - https://gradcoach.com/qualitative-dat...
Quantitative analysis methods - https://gradcoach.com/quantitative-da...
Saunder’s research onion - https://gradcoach.com/saunders-resear...

To learn more about Saunders' (2007) research onion, as well as all things research methodology-related, visit https://gradcoach.com/.

Need Help?
For 1-on-1 help with your research onion, or your research project in general, check out Grad Coach's private coaching service at https://gradcoach.com.

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