Скачать или смотреть Steve Rifkind: Advice to His Younger Self, Biggest Business Mistake, Lessons + More

In this Culture Builders episode, Steve Rifkind (Loud Records, SRC) reflects on the biggest lessons from his legendary career in hip hop. He shares the three keys to his success, what he would tell his younger self about health and temper, and why selling Loud Records to Sony was the biggest mistake of his career.

Rifkind also discusses his relationships with Jimmy Iovine and Tommy Mottola, the importance of building strong teams, and how he financed Cornerstone & The Fader. He closes with his thoughts on new radio vs. YouTube, the rise of playlisting, and why YouTube is the most powerful platform in music today.

Timestamps
00:00 – The 3 keys to Steve Rifkind’s success
00:55 – Advice to his younger self: health & controlling temper
02:10 – Biggest regret: selling Loud to Sony instead of staying independent
03:30 – Life at Sony & lessons from Tommy Mottola
05:00 – What makes Jimmy Iovine special & the Beats by Dre vision
07:00 – Importance of team: seeing Rich Isaacson, Rob Stone & others prosper
09:00 – Financing Cornerstone & The Fader with Rob Stone
10:40 – The Pepsi deal mistake & learning not to chase money
12:00 – New “radio” is YouTube, playlisting & 500M+ views breaking records
14:00 – Blogs, word of mouth, and the future of music discovery

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