Indiana Farm Bureau Presents An IU Basketball Tradition

Описание к видео Indiana Farm Bureau Presents An IU Basketball Tradition

During the mid 1970s, Indiana Farm Bureau Insurance ads included this iconic Martha the Mop Lady campaign. It ran prior to the games on local television channel WTTV-4. When broadcasts expanded to national networks, Martha was displaced for roughly 20 years. It was not until 2010 when Martha reappeared; this time, it was on the video board inside Assembly Hall prior to tip-off.

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