Скачать или смотреть How To Balance Content For Sales vs. Content For Marketing

The simple trick to balancing the creation of content assets for your sales and marketing team comes down to time management.

Sure, you need to create lots of top of funnel (TOFU) content that:

captures attention
ranks on search engines
drive social shares
attract some backlinks
is used as case studies

AND so on.

But the bottom of funnel (BOFU) content is also important.

These are the types of content that help your sales team to close leads.

Think:

written case studies
product comparison pages
video customer stories
product pages

Now the big question is, “How much time do you allocate for the creation of TOFU vs BOFU content?”

Well, for a SaaS marketer the balance is around 75:25 of your time or 50:50 of your time. Leaning into this time management strategy helps you keep your qualified traffic engine flowing while also helping your sales team with the content assets they need to close the leads you send to them.

0:09 Creating top of the funnel content
0:47 Creating bottom of the funnel content

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