http://www.smarterwebsites.com.au/ (08) 9439 2820
11:56 So welcome to another Smarter Business Tips at Ten.
12:13 And if you need any help with this, or any other topic, make a comment or send a direct email through to [email protected]. So, today's session is all about Google My Business. Now, it's one of the best ways to leverage.
13:02 Put in your business name after and see what comes up. Now, this element to the right here, this is what is known as a knowledge panel and you can see over here, my business shows multiple listings. Now, that's because clearly we set up really cool websites. And that's what you want to see, you don't just want to see one website link, you want to see multiple listings.
13:42 You can see I've got all those business listings there, I've also got a directory listing there, otherwise known as a citation. You can see my Facebook and my reviews, again reference to reviews there, so what other people say about us is infinitely more powerful than what we say about us.
14:46 It's in the attention to detail, you've got to list and get everything right. So, back to the knowledge panel here. You can see that we've got a massive amount of Google reviews and we've put a lot of time and effort into that. So, the other element, and on the topic of attention to detail, make sure that your business listing is filled in, in its entirety.
15:50 The first thing you need to do is to go to a Google page, and you can see that I'm signed in, previously I was showing you incognito, so that means I wasn't logged in to that window.
16:18 Just put in your business name, be logged in and then you'll get your business listing, the world doesn't see this, I'm only seeing this because I am logged in to my account. But, this is where you're able to go through and edit your own listing. Fill in every section, absolutely every section.
16:57 This is the Google My Business. You can see the address up there, business.google.com and my dashboard name.
17:17 This is where you're able to make posts. Bit of an odd thing this with Google actually, the posts expire, which is really bizarre. I'm not sure, I think they might be around 60 days.
17:55 So, you can just go in here, write your post, add a photo, you've got limited words but you can put links in there, back to your website. Because, you've got to remember, everything we do in the social media sphere is to bring people back to your website. Whether you're Facebook, LinkedIn, whatever you're doing, Instagram, Pinterest, whatever. It's all to bring business back to your website.
18:43 This is the information panel Make sure you put in your operating times, look at your demographic, list the phone number, your website, if you've got an appointment URL use that.
19:50 Okay, so you can add attributes, put in your short description, which is shown to the world, very tight character limit there. You can see we've been operating for 11 years so you can see it's a true story, I tell people that. And you can add photos there.
20:05 So, this is the info tab ... So this is where you get to view your insights. This is where you get reviews.
21:05 We load snapshots of all of our websites, when they go live. There's a lot of different ways you can leverage your photos but look. Google love you using their tools, Play the Game with Google, Google will play the game with you.
22:09 So, we just load our photos, as they go, only takes 30 seconds. And, we're getting this benefit. People are going through and looking at our photos. So, we do that every month, we're adding photos, every month. And anybody can do it. Look, with smartphone technology, take a photo, upload it, it is not rocket science.
23:18 So, I'm now going to just briefly talk about the full suite of Google tools. So, so far we've just discussed the Google business listing, then there's also your map. So here, when people are Googling me, they're looking for where I am, this is what they're going to see.
24:24 For me, I want people to know my location, they do come here. But, it's in this attention to detail where I'm stating what I do and it showcases my reviews. There's massive leverage in that. This is Google's suggestive search term. So, what they're saying here is that people have actually used this as a search term. It's a keyword that you should consider having on your website and clearly we do.
26:34 But, look, if you need help, if you want to shout out, give us shout. I'm here to help.
Smarter Websites
11 Leasham Way, Medina WA 6167
(08) 9439 2820
https://www.smarterwebsites.com.au/
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