IN-DEPTH: The New Parmigiani Toric Collection... Sartorial Elegance and High-End Watchmaking

‪@ParmigianiFleurier‬ #parmigianifleurier #monochromewatches

Coinciding with the arrival of Guido Terreni as CEO of the brand, Swiss watchmaking brand Parmigiani Fleurier has undergone a complete restructuring for the past years. This move was initiated by the launch of a significant collection, the Tonda PF integrated sports watch, which not only modernized the vision we had of PF but also pushed it into a new dimension (business-wise). Still, a brand cannot live on one collection alone, and Parmigiani Fleurier has an equally important name in its catalogues: Toric. An essential part of the brand’s history, the Toric was Michel Parmigiani‘s first venture into the world of wristwatches. This year, this elegant collection is back… Time to see if the new Toric Small Seconds lives up to its name.

We're meeting with Guido Terreni to discover everything about the new Parmigiani Fleurier Toric collection, from the subtle design tweaks to the all-important choices of colours and the beautiful hand-wound movement inside.

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00:00 Intro
01:09 History of the PF Toric
02:51 The Redesign of the Toric
11:15 The Movement

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