Скачать или смотреть Marketing in the Real World

What really drives brand growth — tactics, or timeless principles?

In this Shop Talk episode of Cover Brand, Ethan Decker is joined by Jonathan James for a candid conversation about marketing in the real world. They explore why social proof works, why likability is underrated, and how brands are built by delivering on promises over time — not chasing buzzwords.

From unscripted customer testimonials to champagne as a branding signal, this episode is packed with practical insights for anyone working in B2B, services, or growth strategy.

If you want marketing advice that survives contact with reality, you’re in the right place.

🎧 Listen to Cover Brand wherever you get your podcasts.

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