Influence The Psychology of Persuasion | Likability

Influence The Psychology of Persuasion by Robert Cialdini is a book that looks at the science of persuasion. It teaches you how to persuade people by using psychological techniques and tricks to bypass our rational brains and subtly influence other's decisions aka Jedi mind tricks lol. This video is an animated review which is part of a video series on the book that will cover the six principles in influence the psychology of persuasion that Robert Cialdini talks about. The first of Which is likability. I will briefly cover the examples in the book, personal anecdotes, and the reasons behind the principle.

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Please watch: "Influence The Psychology Of Persuasion | Reciprocation"
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