Скачать или смотреть Chat With Nick LeRoy | SEO Careers In 2026, AI's Impact On Jobs, And The Future Of SEO Professionals

Filmed On: 22nd January 2026
Host: Sean Barber - /   / seanrbarber   - He & Him

In this episode of Chat With Sean, I’m joined by Nick LeRoy, the mind behind SEOJobs.com, as we dive deep into the evolving SEO job market in 2026.

Nick shares valuable insights on how AI and LLMs (Large Language Models) are reshaping SEO roles, from the demand for technical SEO experts to the growing influence of content strategy and PR.

We discuss how companies are adjusting their hiring practices, focusing more on technical skills, content strategy, and AI optimisation. We also explore the challenges SEO professionals face as they balance traditional methods with AI-driven changes. Nick highlights key trends in SEO recruitment, from the rise of AI-related roles to the increasing importance of personal branding for career growth.

Key topics covered:

The shift in SEO hiring practices and skills in demand for 2026

The impact of AI and LLMs on the SEO job market

Why technical SEO, content strategy, and PR roles are growing

Personal branding as a career differentiator in SEO

How SEO professionals can communicate value to leadership in a rapidly changing landscape

Predictions for the future of SEO and its place in digital marketing

📍 Connect with Nick:   / nickleroyseo  
https://www.seojobs.com/

🎧 Listen on Spotify: https://spotifycreators-web.app.link/...

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⏱️ Chapters:
00:00 – Introduction
01:10 – Nick’s Role at SEOJobs.com
03:40 – State of SEO Job Market in 2026
06:10 – AI & LLMs Impact on SEO Roles
09:00 – The Economic Impact on SEO Employment
13:30 – Why Technical SEO is Gaining Importance
15:45 – The Revival of PR & Link Building in SEO
18:30 – Role of Content Strategy in SEO Evolution
21:40 – Personal Branding: A Key Differentiator for SEO Professionals
26:00 – How SEO Professionals Can Communicate Their Value to Leadership
29:15 – The Rise of AI in SEO: What It Means for the Future
32:00 – Managing SEO in the Age of AI: Strategies and Challenges
36:00 – Job Market Changes: What’s Growing in SEO Roles
39:00 – Navigating SEO Career Growth Amidst Technological Change
42:20 – SEO: From Performance Marketing to Brand-Driven Strategies
46:00 – Predictions for the SEO Job Market and Industry in 2026
50:00 – Final Thoughts on SEO’s Role in Digital Marketing

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