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Audi has revealed the Concept C study in Milan, presenting a striking preview of its future design philosophy. Under the motto “Strive for clarity”, Audi is reshaping not only the way its cars look, but also how the brand itself operates.

The Concept C debuts a radical new approach:
Reduced and timeless design – fewer lines, more geometric clarity.
Vertical frame inspiration – echoing the legendary Auto Union Type C.
Minimalist interiors – focused on essential information, free from distractions.
Next-gen tech integration – maximum impact with minimal measures.
Emotional appeal – design that inspires desire, not just reason.

This isn’t just about styling. Audi’s new design language is tied to a company-wide transformation, pushing clarity and simplicity into every process. Alongside more than 20 new models in 24 months, Audi is gearing up for its Formula 1 debut in 2026, while investing heavily in innovation, electrification, and performance.

One thing’s for sure: Audi wants to shape cars that look as sharp as a Renaissance sculpture, but drive like the future. (And no, Michelangelo didn’t design the Concept C – but you might be forgiven for thinking so.)

👉 Stay tuned as Audi prepares for a new era, from the streets of Milan to the Formula 1 grid.

Link to all of the videos:    • All videos  

Source: Audi AG

Music: Denys Brodvskyi - Tell me the Truth

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